Canandaigua Wine Changes Name

Constellation Brands Inc.’s wine division has taken on the name Centerra Wine Co., dropping its original name, Canandaigua Wine Co.

The newly-named division, one of four under the Constellation umbrella, will keep its headquarters in Canandaigua, NY, near Rochester.

“We are extremely proud of our history, but we have changed dramatically with the addition of premium and super-premium wine brands to our portfolio,” Centerra president William Encherman said in a statement. “The time is right to embrace a new name that brings to life the broad spectrum of brands we now represent, while capturing in a contemporary way our commitment to craftsmanship and innovation.”

In 2004, Canandaigua acquired the Robert Mondavi Corp., and since has launched its 3 Blind Moose, Trove and ultra-premium Houghton brands. Under the restructuring and renaming, Centerra's portfolio now includes Ravenswood, Cook’s, Arbor Mist, Vendange, Inglenook, Paul Masson Brandy, Turner Road Vineyards, Talus, Papio, Covey Run, Ste. Chapelle, LaTerre, Vendange, Nathanson Creek, Inglenook, Almaden, Alice White, Monkey Bay, Taylor, Cribari, Wild Irish Rose and Manischewitz.

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