Shiny new Trucks on the road to market
Red Truck of Sonoma, CA, is best known for its Red Truck and White Truck blended wines. They may take a back seat for a while as promotion attention is lavished on four new single-varietal wines: 2004 Red Truck Cabernet Sauvignon, 2004 Red Truck Merlot, 2005 White Truck Chardonnay and 2005 White Truck Pinot Grigio.
Red Truck was introduced in 2002 by Fred and Nancy Cline of Cline Cellars, wrapped in an eye-catching label created by local artist Dennis Ziemienski. It was a blend of syrah, petite syrah, cabernet franc, mourvedre and grenache, made by Charlie Tsegeletos. When Wine Business Monthly named it one of the "hottest small brands of 2004," the Clines and Tsegeletos last year added White Truck, a blend of sauvignon blanc, pinot grigio, chardonnay and viognier.
Dan Leese and Doug Walker, who purchased a majority interest of the brand from the Clines last year and formed the Axiom Wine Co., are behind the latest expansion of the line.
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Posted by William M. Dowd at 12:59 PM