A voice in your head

We've all heard a little voice telling us to be careful not to drink too much. Most of the time we didn't know where it was coming from. If you're a guy and find it happening in New Mexico, there's a simple explanation.

The state has shelled out $10,500 for 500 talking deodorizer cakes to be used in men's room urinals in bars and restaurants.

Recorded messages embedded in the sanitary supply tell the patron, in a woman's voice, "Hey, big guy. Having a few drinks? Think you had one too many? Then it's time to call a cab or call a sober friend for a ride home. Remember, your future is in your hand."

The program is an offshoot of the sort of thing used in anti-drug capaigns in various parts of New York, Colorado, Pennsylvania and in Australia.

New Mexico had 143 alcohol-related deaths in 2005, the country's eighth-highest rate, and men have 78% of all drunk-driving related convictions in the state.

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