Single-serving unbreakable wine containers are not new. But an English company has a new twist on the idea that is.
Pre-filled, foil-sealed plastic wine glasses are aimed at the summer activities market after getting a good reception from caterers who handle a lot of outdoor events. They were developed by Al Fresco Wines and are being marketed under the name Tulipa.
The glasses, to go on sale in June in UK stores, will be filled with California rosé or Australian shiraz or chardonnay. Twin packs will go for a retail price of about US$7 a pair.
As noted, other single-serving solutions already are on the market. Woodbridge, for example, sells mini wine packages (seen here) with 6.5-ounce drinks targeted for picnics, dinners for two or similar events. They're available in five varietals, which can be mixed and matched.
Beringer is another example, marketing its Stone Cellars durable plastic mini-bottles of chardonnay, pinot grigio, merlot and cabernet sauvignon. Four-packs cost about $8.
And Fetzer Vineyards Valley Oaks merlot, chardonnay and white zinfandel are sold in mini bottles as well as Virgin Vines, a joint venture with British tycoon Richard Branson.
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