Hilton's new product is golden

First it was '60s movie sex siren Mamie Van Doren coming out of retirement to bare it all for a new line of wines bearing her image. Now, as if to show that the younger generation can take a marketing hint, celebutart Paris Hilton is showing up in the nude to push her new canned wine brand.

In a sense, she's not strictly nude. She is covered in gold paint, as you can see.

The wine in a can, called Rich Prosecco, comes in original, passion fruit and strawberry flavors. It will make its European debut this week, and be introduced to the U.S. soon after the first of the year.

This follows Hilton's other products, including perfume, shoes, jewelery and handbags as well as the occasional film or pop album.

While she and her people may know a thing or two about marketing her, they're not terribly original about how they do it. English actress Shirley Eaton beat them to the gold gimmick as an ill-fated James Bond girl back in '64.

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