Whinnying for wine

Celebrity endorsements of wines and spirits are one thing, but do people really want to sip something endorsed by a horse?

This isn’t just any old horse, of course, of course. It’s the famous three-year-old filly Rachel Alexandra.

Kendall-Jackson Winery announced Tuesday that a limited edition of wines honoring the horse will be ready for the holiday season. K-J plans to produce and bottle 300 cases of the wines. Each bottle will bear the horse’s image.

Actually, we should have seen this sort of marketing gimmick coming. Kendall-Jackson co-owners Jess Jackson and wife Barbara Banke bought the filly in in May after she won the Kentucky Oaks by 20 1/4 lengths.

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