It may not mean much to the average wine buyer at first, but the denomination "vin de table" now is "vin de France."
The change comes as a result of the reform of the Common Market Organization (CMO) of the wine sector in Europe and the new category "Vin de France." In the change, ANIVIT (the acronym for National Wine Council of Vins de Table and Vins de
Pays) officially became Anivin de France (National Council of Vin of France).
The new category replaces Vin de Table, and, for the first time, allows the mention of varietal and vintage on the label.
The new wine councail says its missions "are entirely centered on the development of the new category Vin de France -- wines without geographic denomination, conforming to the missions defined by the CMO of the wine sector." In plain English, that means specifically:
• Ensure a permanent and ongoing association among the different professional bodies of producers and trade professionals.
• Improve the knowledge of the organization and regulation of the markets.
• Develop the exposure, accessibility and penetration of Vin de France, primarily through public relations, tastings and trade exhibitions, publicity, advertising and sales promotion.
• Promote moderate and responsible consumption, notably within the association Vin et Societe. Vin et Societe is a group whose missions are also to promote moderate consumption and to convey the economic, commercial and cultural values of wine.
• Participate in national or regional Research and Development programs, and in collective action by the wine sector as a whole.
The board of directors of Anivin de France was named by the four founding organizations: AGEV (the General Union of French Wine Producers), CFVDP (French Federation of Vin de Pays), VIF (Independent Winegrowers of France) and CCVF (Federation of French Wine Cooperatives) to drive the new category of Vin de France, with or without the mention of varietal and vintage.
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