Finger Lakes winery takes label competition

The winning artwork.

The Lamoreaux Landing entry in the 2011 International Wine Label Design Contest has emerged as the grand prize winner.

The Volunteer Center of Napa Valley, CA, sponsor of the contest, announced the results today. The Finger Lakes, NY, winery's design by Veronica Martin won the Overall Award.

Entries were judged on overall originality and creativity, use of typography, and use of graphics.

Says Paul Wagner, one of the judges and co-author of "Wine Marketing & Sales" and wine marketing instructor at Napa Valley College, "The single most important interface between the winery and the customer is the label, on the shelf or in the restaurant. This competition brings attention to the people who are breaking new ground, and developing the most successful designs in the world. The winning labels were fun, dramatic, creative, and most of all, effective."

A call for entries for the next competition will go out in spring 2012. The proceeds of the competition, which are in the form of submission fees, go directly to benefit the Volunteer Center of Napa Valley.

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