Beat It

It was only a matter of time.

All the giggling inspired by trial testimony about Michael Jackson's use of something he called "Jesus Juice" -- essentially, wine he put in a soft drink can and allegedly gave to underage boys -- may pay off for a pair of Los Angeles entrepreneurs.

Dawn Westlake, an actress/producer/writer of things you've probably never heard of ("A Day Without a Mexican," "Fake Stacy," "Dottie: The Little Girl With the Big Voice"), and Bruce Rheins, who oversaw the Jackson trial coverage for CBS, are seeking a trademark for a wine they want to produce, called "Jesus Juice."

The label, shown here, portrays a Jackson-like image in a crucifixion pose. Although the couple came up with the idea last year, it wasn't until now that they submitted the label to the U.S. Trademark & Patent Office for consideration.

Right now, Westlake and Rheins seem to be concentrating more on the name and the label than on what they will put in the bottles. Two of their Web sites are advertising for a merlot maker (preferably "a vintner with a sense of humor, but a seriously good line of wines") or someone to purchase the "Jesus Juice" trademark rights.


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