Cider tops beer among UK first-timers

People who have a strong impression of UK drinkers' preferences will have to reorder those thoughts after a new Nielsen report. The study lists the top at-home alcoholic beverages as:

The report shows that cider has experienced the biggest year-over-year increase in sales, jumping 29%. And, cider outstrips beer among people buying an alcoholic beverage for the first time.

1. Wine
2. Lager beer
3. Blended whiskey
4. Vodka
5. Cider
6. Ale
7. Champagne

Go here for a tasting report on American ciders made with Old Europe apples and methodology.

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