The latest entry in the "world's most expensive blah-blah-blah" competition demands our attention in the champagne category.
A personalized, limited edition 12-bottle boxed set of Perrier-Jouet Champagne will go on sale Thursday with a price tag of 50,000 euros, or $78,944 U.S.
if that seems a bit pricey, consider a single bottle at 4,166 euros, or $6,576 U.S.
First, of course, you have to qualify for the privilege of buying the bubbly. Pernod-Ricard, which owns Perrier-Jouet, said sales will be limited to "a community of super-rich" consumers in the U.S., U.K., Japan, China, Russia, Switzerland and France.
"We are going to sell these box-sets to 100 people around the world who will have a chance to customise their own champagne, the ultimate luxury," said Perrier Olivier Cavil, head of communications at Perrier-Jouet. "Each buyer will come to Epernay (in eastern France) for a one-on-one meeting with our cellar master Herve Deschamps, and will personally add a 'liqueur' to personalise the bottles."
The special edition champagne is a combination of sugar and wines from different years, and the liqueur will put the finishing touch on bottles of Perrier-Jouet's 2000 Belle Epoque champagne.
The previous price record was held by a limited edition of Dom Perignon champagne, which went on sale in 2005 for 12,000 euros, or $18,957 U.S., per three-litre bottle.
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