007 returns to his beery roots
The late Ian Fleming's super spy James Bond has taken on a patina of sophistication over the decades that makes most fans forget his humble origins.
In the first Bond novel, "Casino Royale," the character who became known for his knowledge and enjoyment of wines and spirits actually drank beer. (Pause here for startled gasps by those reading this sacrilege for the first time.)
The 21st and latest latest Bond flick, a version of "Casino Royale" that is true to Fleming's novel rather than being twisted into a serio-satirical comedic mess that went under that title in 1967, has a definite beer tie-in.
Producers not only have the latest Bond actor, Daniel Craig, drinking beer, they have a six-figure deal with beermaker Heineken for a promotional partnership that includes a TV commercial shot on the Bond set featuring Bond girl Eva Green.
Quite a change for Bond who is remembered for some of his haughtier pronouncements. In 1962's "Dr. No" he turned up his nose at a 1955 Dom Perignon champagne, snootily telling his villainous host, "I prefer the '53 myself." Then, in 1964's "Goldfinger," Bond says of a brandy he is served, "I'd say it was a 30 year old Fine indifferently blended, with an overdose of Bon Bois."
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Posted by William M. Dowd at 4:41 PM