20060926

Targeting the 4-pack market


Target stores in 19 states have gotten into the wine-selling business.

The variety store chain is selling Wine to Go, four-packs of wine in single-serving sizes of pinot grigio, cabernet sauvignon/shiraz, merlot and chardonnay.

However, in a nation of varying and often conflicting laws about sales of alcoholic beverages, availability is limited. Target does provide a map showing which states allow wine sales in its stores.

To Dowd's Spirits Notebook latest entry.
To Dowd's Wine Notebook latest entry.
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