Wineries Unlimited event targets profit

"Show me the money" could be the subtitle of the upcoming Wineries Unlimited conference.

The formal title is "Balancing Costs and Quality for Profit," the theme of what is the second largest vineyard and winery conference and trade show in North America. It is scheduled for March 9-12 at the Valley Forge Convention Center in King of Prussia, PA. The event has been produced by Vineyard & Winery Management magazine since 1976.

"The conference theme ... is both relevant and a top priority,” said Richard Leahy, program director and East Coast editor of the magazine (current issues seen above).

"Despite the recession, we can’t afford to sacrifice wine quality, but we must stay profitable. The challenge is how to find the right balance that works for vineyards, wineries and their customers."

"Balancing Costs and Quality for Profit" also is the title of a March 11 plenary session that will be conducted by researchers Keith Striegler, director and Viticulture Program leader at the Institute for Continental Climate Viticulture and Enology at the University of Missouri, and Chris Gerling, extension enologist at Cornell University.

Both will discuss how they interpret the conference theme from their respective professional viewpoints, and later, present four specialized sessions.

The full conference schedule is available online.

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