Constellation unveils line of 'naked' wines

Constellation's new line.

CANANDAIGUA, NY -- Constellation Wines has unveiled a new line of unoaked -- "naked" -- wines after testing the concept in eight markets.

Simply Naked's inaugural portfolio includes 2010 vintages of pinot grigio, chardonnay, merlot and cabernet sauvignon, all at a suggested retail price of $9.99. Approximately 150,000 cases were produced for this rollout.

The test markets had been New York, Pennsylvania, Texas, Ohio, Georgia, Colorado, Missouri and North Carolina. The wines are made at the Simply Naked Winery in Woodbridge, CA.

Constellation, headquartered in this Finger Lakes community, said the new unoaked wines are subject to aging in stainless steel, "which allows the true varietal character to be fully expressed without the influence of oak barrels."

“When we asked consumers what attracted them to Simply Naked wines, 52% attributed 'simplicity’ as their main motivation to try the wine and nearly half named unoaked style as the reason they would purchase it,” said Nicole Glenn, the new line’s director of marketing.

Constellation Brands, the wine company's parent, also produces suich other wines as Woodbridge by Robert Mondavi, Clos du Bois, Robert Mondavi Private Selection, Blackstone, Ravenswood, Robert Mondavi Winery, Simi, Estancia, Wild Horse, Arbor Mist and Paul Masson Grande Amber Brandy.

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