New NY wine-in-markets poll flips another
That survey, released today, is the flip side of a recent Siena Research Institute Poll at Siena College in Albany County that found that 59% of respondents favored the proposal.
By comparison with Siena's 819-respondent survey, UB surveyed more than 5,000 households.
The survey also was more detailed than Siena's in how questions were asked. Siena's question was part of a larger package of legislative initiatives, while UB's asked numerous questions on the wine sales topic. Some results:
• 54% of respondents said they are opposed to wine sales in supermarkets.
• 42% of those opposing such sales cited "negative impact on small businesses" as their reason.
• 87% of those who favored the proposal did so because of shopping convenience.
• 10% of those in favor cited potential for reduced prices.
According to the co-authors of the study, Jain, Ram Bezawada and Gary Pickering, survey participants included both men (38%) and women (62%) representing all age, income and education groups. Jain and Bezawada are co-directors of the school's Research Group in Integrated Marketing (RIM). Pickering is a professor of biological sciences and psychology/wine science at Brock University in St. Catharines, Ontario.
To Dowd's Guide to American Wine Trails
To Dowd's Spirits Notebook latest entry.
To Dowd's Tasting Notes latest entry.
To Dowd's Brews Notebook latest entry.
Back to Dowd On Drinks home page.
Posted by William M. Dowd at 2:25 PM